One of the many reasons content strategies fall face first is cause the strategy does not require them to be educative. Keep in mind the purpose of content in online marketing is to educate and demonstrate the audience. According to the Wikipedia Page Creation Agency , the value of educative content is that it builds trust and authenticity. How? Based on the legitimacy of the information and expertise you provide in your content, you can build a viable trust with your reader/customer base. These are some of the benefits of educative content. What do you think?